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In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than 's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player.

Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape – with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba – and its inevitable descendants – is both essential and instructive.

ebook,Porter Erisman,Alibaba's World How One Remarkable Chinese Company Is Changing the Face of Global Business,Macmillan,ANF Business and Management,BUSINESS ECONOMICS / E-Commerce / General,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / International / General,Business Competition,China,China; ecommerce; culture; Google; eBay; ; business; global business; Chinese government; IPO; Hong Kong; retail; brands; corporation; sales; distribution,E-Commerce,E-Commerce / General (see also COMPUTERS / Electronic Commerce),E-Commerce Business Aspects,Electronic Commerce),General,General (see also COMPUTERS,International,International / General,International Business,Management Business General,Retail wholesale industries,Sales marketing,BUSINESS ECONOMICS / E-Commerce / General,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / International / General,E-Commerce / General (see also COMPUTERS / Electronic Commerce),General,International / General,Management Business General,International Business,Business Competition

Alibaba World How One Remarkable Chinese Company Is Changing the Face of Global Business eBook Porter Erisman Reviews :

In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than 's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player.

Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape – with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba – and its inevitable descendants – is both essential and instructive.

ebook,Porter Erisman,Alibaba's World How One Remarkable Chinese Company Is Changing the Face of Global Business,Macmillan,ANF Business and Management,BUSINESS ECONOMICS / E-Commerce / General,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / International / General,Business Competition,China,China; ecommerce; culture; Google; eBay; ; business; global business; Chinese government; IPO; Hong Kong; retail; brands; corporation; sales; distribution,E-Commerce,E-Commerce / General (see also COMPUTERS / Electronic Commerce),E-Commerce Business Aspects,Electronic Commerce),General,General (see also COMPUTERS,International,International / General,International Business,Management Business General,Retail wholesale industries,Sales marketing,BUSINESS ECONOMICS / E-Commerce / General,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / International / General,E-Commerce / General (see also COMPUTERS / Electronic Commerce),General,International / General,Management Business General,International Business,Business Competition

Alibaba's World How One Remarkable Chinese Company Is Changing the Face of Global Business - edition by Porter Erisman. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Alibaba's World How One Remarkable Chinese Company Is Changing the Face of Global Business.

 

Product details File Size 978 KB Print Length 253 pages Page Numbers Source ISBN 144729064X Publisher Macmillan; Main Market edition (May 7, 2015) Publication Date May 7, 2015 Sold by  Services LLC Language English ASIN B00TUAYB1A

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