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McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world. Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers reactions to McDonald s in five East Asian cities Hong Kong, Beijing, Taipei, Seoul, and Tokyo. What do they have to say about McDonald s? How is fast food perceived by those who pay to eat it? How do their preferences and biases affect the system of production?
ebook,James L. Watson,Golden Arches East McDonald's in East Asia,Stanford University Press,General,Sociology - General,Anthropology - Cultural,Archaeology / Anthropology,Asia,BUSINESS ECONOMICS / Corporate Business History,BUSINESS ECONOMICS / Infrastructure,BUSINESS ECONOMICS / Investments Securities / General,Business Economics,Business/Economics,Chain restaurants,China,Corporate Business History - General,Cultural studies,East Asia,Ethnic Studies - General,Fast food restaurants,Food And Beverage Industries (Economic Aspects),General,History Of Specific Companies,Japan,Korea,SOCIAL SCIENCE / Ethnic Studies / General,Social cultural anthropology,Social cultural anthropology, ethnography,Social Science / Anthropology / Cultural Social,Social aspects,Sociology Anthropology Professional,Sociology - General,BUSINESS ECONOMICS / Infrastructure,Ethnic Studies - General,Anthropology - Cultural,Corporate Business History - General,BUSINESS ECONOMICS / Investments Securities / General,SOCIAL SCIENCE / Ethnic Studies / General,BUSINESS ECONOMICS / Corporate Business History,Social Science / Anthropology / Cultural Social,Archaeology / Anthropology,Food And Beverage Industries (Economic Aspects),History Of Specific Companies,East Asia,Fast food restaurants,McDonald's Corporation,Social aspects,Social life and customs,Business Economics,Business/Economics,Sociology Anthropology Professional,Social cultural anthropology, ethnography

Golden Arches East McDonald in East Asia edition by James L Watson Politics Social Sciences eBooks Reviews :

McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world. Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers reactions to McDonald s in five East Asian cities Hong Kong, Beijing, Taipei, Seoul, and Tokyo. What do they have to say about McDonald s? How is fast food perceived by those who pay to eat it? How do their preferences and biases affect the system of production?

ebook,James L. Watson,Golden Arches East McDonald's in East Asia,Stanford University Press,General,Sociology - General,Anthropology - Cultural,Archaeology / Anthropology,Asia,BUSINESS ECONOMICS / Corporate Business History,BUSINESS ECONOMICS / Infrastructure,BUSINESS ECONOMICS / Investments Securities / General,Business Economics,Business/Economics,Chain restaurants,China,Corporate Business History - General,Cultural studies,East Asia,Ethnic Studies - General,Fast food restaurants,Food And Beverage Industries (Economic Aspects),General,History Of Specific Companies,Japan,Korea,SOCIAL SCIENCE / Ethnic Studies / General,Social cultural anthropology,Social cultural anthropology, ethnography,Social Science / Anthropology / Cultural Social,Social aspects,Sociology Anthropology Professional,Sociology - General,BUSINESS ECONOMICS / Infrastructure,Ethnic Studies - General,Anthropology - Cultural,Corporate Business History - General,BUSINESS ECONOMICS / Investments Securities / General,SOCIAL SCIENCE / Ethnic Studies / General,BUSINESS ECONOMICS / Corporate Business History,Social Science / Anthropology / Cultural Social,Archaeology / Anthropology,Food And Beverage Industries (Economic Aspects),History Of Specific Companies,East Asia,Fast food restaurants,McDonald's Corporation,Social aspects,Social life and customs,Business Economics,Business/Economics,Sociology Anthropology Professional,Social cultural anthropology, ethnography

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Product details File Size 1892 KB Print Length 273 pages Publisher Stanford University Press (December 1, 1997) Publication Date November 30, 1997 Sold by  Services LLC Language English ASIN B002KHN74M

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